Augmented Reality, 2020


Creative Direction
Minhyung Lee

AR and Motion Design
Minhyung Lee

Using 3D scan technology, took VR photos of celebrities and rappers then rigged and recreate scan files to publish on Instagram AR Filter.

thisisneverthat® Fall/Winter 2020
"everything comes full circile" campaign—Instagram AR Filter Series

Go to and check these AR effects now!

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